A cut above the rest
A legacy of craftsmanship and beauty
Just like a master chef blends flavour, texture and presentation to create a memorable dish, Van Deijl Jewellers brings together artistry, precision and passion to craft pieces that can be shared across generations. For more than six decades, Van Deijl Jewellers has been synonymous with quality and trust, growing from a small family business into one of South Africa’s most respected jewellery and watch names.
A FAMILY NAME
At the heart of Van Deijl lies a story of family and dedication to excellence, representing values passed from one generation to the next. Founded by Wilco and Hermine Van Deijl in 1964, the business was built on a deep respect for craftsmanship. This commitment continues today, as the new generation of the Van Deijl family and team uphold the same standards of quality and personal service that have defined the brand for more than 60 years.
WHERE EXPERTISE MEETS ARTISTRY
Every Van Deijl creation is the result of true collaboration between masters of several intricate skills. Designers, gemmologists and goldsmiths work side by side to bring each client’s vision to life, often winning awards in the prestigious Plat Africa competition in the process. Whether it’s a bespoke engagement ring or a treasured heirloom redesign, the process is guided by skill, creativity and precision. Each stone is hand-selected, every detail considered, and every piece meticulously crafted to ensure that it reflects the individual who wears it.
A PERSONAL EXPERIENCE
What truly sets Van Deijl apart is the experience. Clients are personally guided through every step of their journey by knowledgeable sales consultants who ensure that each decision is informed and inspired. For those seeking something truly unique, Van Deijl’s team of designers and goldsmiths will create a custom-made piece within a set budget, an experience that blends modern design with traditional craftsmanship.
A CURATED COLLECTION OF BEAUTY
In addition to bespoke creations, Van Deijl offers a curated selection of fine jewellery and luxury watches, each piece created or chosen for its design integrity and timeless appeal. From classic diamond rings to contemporary statement pieces, the collection celebrates both tradition and innovation.
HONOURING THE PAST, SHAPING THE FUTURE
Van Deijl Jewellers continues to build on its legacy by blending heritage values with modern vision. Today, the business harnesses the latest in jewellery-making technology, from state-of-the-art CAD design processes that allow clients to visualise bespoke pieces in 3-D, to cutting-edge diamond scanners that guarantee precise and accurate analysis of diamonds, combining high-tech tools with old fashioned skill. The result is a timeless experience where legacy meets leading-edge technique, ensuring every piece is as special as the moment it celebrates.