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INSPIRATION FROM THE HIGH CRAFTS

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Haute cuisine, haute patisserie, haute couture… the high crafts are a lifelong journey. Their artisans commit to the skills for life, rendering imitation impossible. Designing and crafting a luxury vehicle is no different and has a lot in common with the precision and skill required in the art of patisserie.

THE BMW 7 SERIES LUXURY CLASS

The process of creating a car – particularly in the luxury class – can take a long time to get from design to completion. There simply are no shortcuts on the road to perfection, and the attention to detail is unwavering in every choice, every element and every moment.

To ensure a truly elegant experience, the dedicated team behind BMW’s luxury class brings together a symphony of textures and handcrafted materials. Whether it’s plush Italian leather, or the opulence of the Crafted Clarity Glass Application which can be found on the gear lever and other driver controls, each and every detail is meticulously selected and arranged to evoke rich feelings of joy throughout the journey. For the more discerning traveller, BMW Individual offers an extra layer of personalisation, with bespoke paintwork, upholstery and interior trims.

Far more than just a status symbol, it’s a statement of intent. Precise, dynamic and sculpted: quintessential BMW design cues give the BMW 7 Series an authoritative presence from every angle. 

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